A Guide to Creating Engaging LinkedIn Videos: Using LinkedIn’s New Video Feature

Once a platform primarily known for professional networking, LinkedIn has evolved to become a dynamic space for content creation, engagement, and personal branding. The recent introduction of short-form videos has further transformed the platform, offering a powerful tool for building personal brands and attracting potential clients. LinkedIn’s new video feature provides a powerful opportunity to enhance your professional brand and connect with your target audience. It is a great way to turn LinkedIn “connections” into clients.

Since the slow rollout began in early spring, only a select group has received the video feed option. I have only seen the videos, but I hope to get the option soon.

So, as I wait, here’s what’s new with LinkedIn’s short-form video feed:

• A New Tab for Video: The short-form video content will appear in a dedicated tab, separate from the regular text feed.
• High-Quality Content in Under 2 Minutes: LinkedIn recommends portrait videos between 30 seconds and 2 minutes.
• Captions for Engagement: Captions are essential for making your videos accessible to a wider audience and ensuring engagement.

By following these guidelines and creating engaging, valuable content, you can effectively leverage video to achieve your goals on LinkedIn.

The Rise of Video Content on LinkedIn

The popularity of video content on LinkedIn is undeniable. Videos receive significantly higher engagement rates than text-based posts, making them an effective way to capture attention and drive results. By incorporating video into your LinkedIn strategy, you can:

• Enhance your personal brand: Showcase your expertise, personality, and unique selling points.
• Increase audience engagement: Drive comments, shares, and likes, leading to greater visibility.
• Generate leads: Attract potential clients and build relationships with your target audience.
• Position yourself as a thought leader: Establish yourself as an authority in your industry.

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To create effective LinkedIn videos or any video, you should have a plan and strategy before you execute. To begin, focus on the following key elements:

1. Value is King
   • Short-form content needs to deliver quick, impactful value. Your audience should leave each video with something actionable. Whether it’s a practical tip, a valuable insight, or a compelling story, ensure your content provides immediate benefits.
2. Hook Early, Hook Fast
   • The first few seconds of a video are crucial for grabbing attention. Use a compelling hook or question to draw viewers in. For example, you could start with a question like, “Struggling to engage your LinkedIn audience?” followed by a quick, digestible tip.
3. Solve Problems, Don’t Just Promote
   • LinkedIn video content should focus on solving problems rather than promoting services. Addressing your audience’s pain points will make them more likely to trust you and engage with your content.
4. Keep it Concise
   • LinkedIn recommends videos between 30 seconds and 2 minutes. Aim for brevity to maintain viewer engagement and avoid losing attention. If you are going to say something, have something to say.
5. Use Captions
   • Many users watch LinkedIn videos without sound. To make your videos accessible to a wider audience, ensure they have clear and concise captions.
6. Repurpose Existing Content
   • If you have longer videos, webinars, or podcasts, consider repurposing them into shorter clips for LinkedIn. This is a great way to maximize your content and reach a new audience.

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By following these tips and experimenting with different video formats, you can create engaging and compelling content on LinkedIn that will help you build your personal brand and attract potential clients.

To learn more about video marketing, tune in to the Wednesday, October 9, episode of the Your Business in Digital podcast on LinkedIn, YouTube, and Facebook. I will discuss leveraging LinkedIn’s new features and staying ahead of the curve in the coming year.

Have questions for Debbie beforehand? Please send them to Info@DeborahMitchellMediaAssociates.com.