2024 Video Marketing Toolkit: Top Trends, Tips, and Tools for Every Business Owner

2024 Video Marketing Toolkit: Top Trends, Tips, and Tools for Every Business Owner

As 2024 comes to a close, the video marketing landscape has proven to be more dynamic and essential than ever. Business owners and thought leaders navigating this space have seen firsthand how engaging video content can elevate their brands, forge authentic connections, and drive measurable results. This year, video marketing trends and tools have revolved…

social media engagement

Don’t Just Broadcast—Engage! The Power of Audience Interaction in Live-Streaming

If you want to capture attention and keep your audience coming back for more, your live streams need to be more than one-sided presentations. They need to be interactive, engaging, and—most importantly—a two-way conversation. As someone who’s spent years behind the camera and in front of it, I’ve learned that the most successful broadcasts invite…

Using Netflix’s New ‘Moments’ Feature Concept: Elevate Your Video Strategy for Business Success

Using Netflix’s New ‘Moments’ Feature Concept: Elevate Your Video Strategy for Business Success

Do you have or use the new Netflix Moments feature? Brands face the challenge of capturing attention in a saturated market where every second counts. Enter Netflix’s innovative ‘Moments’ feature, a game-changer for businesses aiming to enhance their video strategy. This feature allows users to clip and share short segments of their favorite shows directly…

Election Winner Announced : Folks are asking was it a simple mistake or something else?

Election Winner Announced : Folks are asking was it a simple mistake or something else?

Election night is one of the most anticipated events in the news cycle, with millions of viewers tuning in to see who will lead the nation. But this year, an unexpected twist had everyone in Pennsylvania asking, “Was that a simple mistake or something else?” Recently, my team member Jessica, who lives in Pennsylvania, shared…

Using Unique Video to Elevate Your Brand: Lessons from the 2024 Election

Using Unique Video to Elevate Your Brand: Lessons from the 2024 Election

The 2024 election is more than just a political spectacle—it’s a masterclass in video marketing. Whether you’re a business owner, marketer, or entrepreneur, there are invaluable lessons to learn from the innovative use of video content by political campaigns. As candidates compete for the public’s attention, they’re tapping into video storytelling to engage, inspire, and…

Building Buzz: How Pre-Promotion Enhances Your Live-Streaming Video Strategy

In today’s media-saturated world, video is always a good reminder that it is non-negotiable for businesses that want to stand out, connect with audiences, and make an impact. But creating video content is only half the battle. If you want your audience to show up, tune in, and engage with your live streams, you need to…

Timing is Everything: How to Plan Your Video Marketing Strategy for Maximum Impact, Even During Events Like Hurricane Milton

In the fast-paced world of digital marketing, understanding how timing influences your video content’s success is crucial. As TV networks carefully map out seasonal programming schedules to capture peak viewer attention, your online video strategy should be equally meticulous. For business professionals leveraging video to grow their brand, mastering the art of timing can be…

A Guide to Creating Engaging LinkedIn Videos: Using LinkedIn’s New Video Feature

Once a platform primarily known for professional networking, LinkedIn has evolved to become a dynamic space for content creation, engagement, and personal branding. The recent introduction of short-form videos has further transformed the platform, offering a powerful tool for building personal brands and attracting potential clients. LinkedIn’s new video feature provides a powerful opportunity to enhance…

Persistency and Consistency Over Time:  Plants Of The Gods: A Journey To One Million Downloads

The Secret to Strong Brand Messaging and Audience Loyalty In the height of the covid-19 pandemic lockdown, Dr. Plotkin, a Harvard and Yale-trained scientist and thought leader who has been studying the healing plants and shamans of the Amazon rainforest for almost four decades had just released his latest book “The Amazon: What Everyone Needs to…

Bravo to the 2024 Bravatto Awards!  Now, Let’s Increase Your Business Visibility for 2025

Whether you’re a small business owner, industry leader, or up-and-coming entrepreneur, video marketing is the secret weapon you need to elevate your brand and boost your business visibility. In today’s fast-paced digital world, nothing cuts through the noise quite like engaging video content, and as you set your sights on next year’s Bravatto Awards, it’s time to…

Handshakes: The Good, The Bad, And The Ugly

Article Contributed by Marian Rivman The momentary act of shaking someoneʼs hand is an incomparable communications tool. A handshake is much more than Wikipediaʼs definition: “A short ritual in which two people grasp one of each otherʼs like hands, in most cases accompanied by a brief up and down movement of thegrasped hands.” Despite its…

An Emmy Award Winning Producer With Tips on Content Creation and Confidence On-Camera

Building a Sustainable Video Content Creation Strategy I recently chatted with television colleague Angela Willoughby, Supervising Producer on the daytime talk show The Tamron Hall Show and fellow entrepreneur, about being consistent with video content creation and being confident on-air. As we settle into Q2, I hope you are thinking about the importance of video…

Testimonials – Lora Wiley-Lennartz

Testimonials – Lora Wiley-Lennartz

“Deborah Mitchell is an outstanding testing coordinator. In my roles as lead COVID compliance officer or health and safety supervisor, I hired her as a testing coordinator for both cast and crew for feature film and network television productions. Debbie has a comprehensive understanding of the virus in relation to testing and quickly grasps complicated…

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