Bravo to the 2024 Bravatto Awards!  Now, Let’s Increase Your Business Visibility for 2025

Over the weekend of September 7th, the inaugural East Orlando Chamber of Commerce Bravatto Awards took center stage, celebrating the exceptional achievements of entrepreneurs and thought leaders in our community. The night was filled with recognition, networking, and unforgettable performances—truly a showcase of the best and brightest. Congratulations to all the nominees and winners!

But now that the 2024 awards have wrapped up, the question becomes: how can you stand out and make sure your business is on stage next year?

Whether you’re a small business owner, industry leader, or up-and-coming entrepreneur, video marketing is the secret weapon you need to elevate your brand and boost your business visibility. In today’s fast-paced digital world, nothing cuts through the noise quite like engaging video content, and as you set your sights on next year’s Bravatto Awards, it’s time to start planning your strategy.

The Power of Video Marketing for Business Visibility

If you’re serious about making an impact, video marketing is not just an option—it’s a necessity. In fact, video content is one of the most powerful tools for building brand awareness and connecting with your target audience. Research shows that video content helps brands connect with potential clients 70% more effectively than text or images alone. Video allows you to build trust, humanize your brand, and showcase your expertise in a way that feels personal and authentic.

But it’s more than just that. Video content has the ability to educate, entertain, and inspire—all while taking your audience on a journey. That’s exactly what makes it so effective at turning viewers into leads and ultimately, paying customers.

As you plan your video marketing strategy, ask yourself: What story do you want to tell? What are the pain points of your target audience, and how can your business offer a solution? With the right approach, your video marketing efforts will not only increase your brand’s visibility but also position you as a leader in your industry—helping you pave the way for recognition at next year’s Bravatto Awards.

Introducing Testimonial Tuesday LIVE: The Perfect Platform for Your Business

At the EOCC, we know how essential video storytelling is for growing your business. That’s why we created Testimonial Tuesday LIVE!, an exclusive opportunity for our members to showcase their expertise and gain valuable exposure. This live broadcast lets you connect directly with your audience, building trust and rapport in real time.

Imagine being interviewed live, sharing your insights, and instantly positioning yourself as an authority in your field. Not only will you gain credibility, but you’ll also generate leads and foster stronger relationships with potential clients.

But the value doesn’t stop there. After your Testimonial Tuesday LIVE! interview, the team at Deborah Mitchell Media & Associates (DMMA) can repurpose the content into bite-sized videos for social media, your website, and even email marketing campaigns. This means you’ll have evergreen content—ready to be used across multiple platforms—keeping your brand in the spotlight long after the interview is over.

Whether you want to increase traffic to your website, engage your audience on LinkedIn, or enhance your email campaigns, video content is king. The ability to repurpose your Testimonial Tuesday LIVE! interview allows you to maintain a constant presence with minimal effort. Take a minute to check out DMMA’s special offer for EOCC members.

How to Get Camera-Ready: Top Tips from a TV Producer

Feeling nervous about appearing on camera? You’re not alone! Even the most seasoned professionals can experience stage fright when it comes to video. But don’t worry—preparation and practice can make all the difference.

My colleague Emmy-nominated TV producer and celebrity media coach Lora Wiley-Lennartz shared her top tips on my former blog for ensuring you shine on camera during your Testimonial Tuesday interview, as well as any other video opportunities you pursue:

1. Eye Contact: Always look directly into the camera lens. This creates an instant connection with your audience and makes them feel like you’re speaking to them personally. It fosters trust, which is crucial when building relationships through video.
2. Voice Modulation: Avoid speaking in a monotone voice. Vary your tone, pitch, and pacing to keep your delivery lively and dynamic. This helps maintain your audience’s attention and ensures your message resonates.
3. Authenticity Is Key: One of the biggest mistakes you can make is over-rehearsing or trying to be too “perfect” on camera. Speak naturally, as though you’re having a conversation with a friend. Your audience values authenticity over perfection, and being genuine will leave a lasting impression.
4. Body Language: Non-verbal communication is just as important as what you say. Use open, confident gestures that reinforce your message, but be mindful not to distract from your words. Controlled, intentional body language can enhance your points and draw viewers in.
5. Practice Makes Perfect: One of the best ways to prepare is to record yourself beforehand. This allows you to review your performance, identify areas for improvement, and ensure you feel comfortable and polished on camera. You can even use tools like the BIGVU Teleprompter App, which lets you appear natural while delivering your message from a script.

If you’re looking for more support in improving your on-camera presence, don’t hesitate to reach out to professionals who specialize in media training. They can help you master the art of presenting yourself in a way that resonates with your audience.

Maximizing the Value of Video Content

One of the biggest advantages of creating video content is its versatility. Once you have your Testimonial Tuesday interview in hand, you can repurpose it into various formats:

• Short clips for social media: Highlight key moments from the interview and share them on platforms like LinkedIn, Instagram, and Facebook.
• Embedded content for your website: Use your video to increase visitor engagement and reduce bounce rates by adding it to key landing pages.
• Email marketing: Include snippets of your video in your email campaigns to build rapport and keep your subscribers engaged.

Repurposing your video content helps keep your brand top-of-mind with minimal effort. It’s a smart way to ensure you maintain visibility, consistently engage your audience, and drive more traffic to your website.

Conclusion: Your Ticket to the 2025 Bravatto Awards

With video marketing as part of your strategy, you’ll be well on your way to boosting your business visibility and standing out for the 2025 East Orlando Chamber of Commerce Bravatto Awards. Whether you’re leveraging EOCC’s Testimonial Tuesday LIVE! platform or working with a video production consultant to develop a robust content plan, video is the key to staying ahead of the curve in today’s competitive landscape.

Let’s start planning your Testimonial Tuesday LIVE! debut and put your business in the spotlight. You never know—this could be your ticket to a nomination at next year’s Bravatto Awards!

Recommended Teleprompter App to read on camera like a pro.

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Take a minute to check out DMMA’s special offer for EOCC members.