As 2024 comes to a close, the video marketing landscape has proven to be more dynamic and essential than ever. Business owners and thought leaders navigating this space have seen firsthand how engaging video content can elevate their brands, forge authentic connections, and drive measurable results. This year, video marketing trends and tools have revolved…
If you want to capture attention and keep your audience coming back for more, your live streams need to be more than one-sided presentations. They need to be interactive, engaging, and—most importantly—a two-way conversation. As someone who’s spent years behind the camera and in front of it, I’ve learned that the most successful broadcasts invite…
Do you have or use the new Netflix Moments feature? Brands face the challenge of capturing attention in a saturated market where every second counts. Enter Netflix’s innovative ‘Moments’ feature, a game-changer for businesses aiming to enhance their video strategy. This feature allows users to clip and share short segments of their favorite shows directly…
Election night is one of the most anticipated events in the news cycle, with millions of viewers tuning in to see who will lead the nation. But this year, an unexpected twist had everyone in Pennsylvania asking, “Was that a simple mistake or something else?” Recently, my team member Jessica, who lives in Pennsylvania, shared…
The 2024 election is more than just a political spectacle—it’s a masterclass in video marketing. Whether you’re a business owner, marketer, or entrepreneur, there are invaluable lessons to learn from the innovative use of video content by political campaigns. As candidates compete for the public’s attention, they’re tapping into video storytelling to engage, inspire, and…
In today’s media-saturated world, video is always a good reminder that it is non-negotiable for businesses that want to stand out, connect with audiences, and make an impact. But creating video content is only half the battle. If you want your audience to show up, tune in, and engage with your live streams, you need to…
In the fast-paced world of digital marketing, understanding how timing influences your video content’s success is crucial. As TV networks carefully map out seasonal programming schedules to capture peak viewer attention, your online video strategy should be equally meticulous. For business professionals leveraging video to grow their brand, mastering the art of timing can be…
Once a platform primarily known for professional networking, LinkedIn has evolved to become a dynamic space for content creation, engagement, and personal branding. The recent introduction of short-form videos has further transformed the platform, offering a powerful tool for building personal brands and attracting potential clients. LinkedIn’s new video feature provides a powerful opportunity to enhance…
The Secret to Strong Brand Messaging and Audience Loyalty In the height of the covid-19 pandemic lockdown, Dr. Plotkin, a Harvard and Yale-trained scientist and thought leader who has been studying the healing plants and shamans of the Amazon rainforest for almost four decades had just released his latest book “The Amazon: What Everyone Needs to…
Whether you’re a small business owner, industry leader, or up-and-coming entrepreneur, video marketing is the secret weapon you need to elevate your brand and boost your business visibility. In today’s fast-paced digital world, nothing cuts through the noise quite like engaging video content, and as you set your sights on next year’s Bravatto Awards, it’s time to…
Article Contributed by Marian Rivman The momentary act of shaking someoneʼs hand is an incomparable communications tool. A handshake is much more than Wikipediaʼs definition: “A short ritual in which two people grasp one of each otherʼs like hands, in most cases accompanied by a brief up and down movement of thegrasped hands.” Despite its…
One Word and 3 Must-Know Trends in Digital Marketing for 2024 How can we help you do better in 2024? As we begin 2024, the year is like a blank slate waiting for a new story to be told. So, let’s make every word count! My question is “How can our team help you tell…
Building a Sustainable Video Content Creation Strategy I recently chatted with television colleague Angela Willoughby, Supervising Producer on the daytime talk show The Tamron Hall Show and fellow entrepreneur, about being consistent with video content creation and being confident on-air. As we settle into Q2, I hope you are thinking about the importance of video…
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