Here’s the truth: if you want to land media opportunities today, you don’t wait for a producer to come knocking—you show them why they need to call you. How? With a strong video content marketing strategy that positions you for media success. Gone are the days when a polished headshot and a glowing bio were…
There’s something powerful about a well-run webinar. You show up with curiosity, maybe a notebook and a cup of tea, and before you know it—you’re hit with an ah-ha! moment that lights a creative fire under you. That’s exactly what happened to me during a recent webinar led by the incredible Rene Syler. We worked…
If you’re creating videos to support your business or brand, you’ve probably asked yourself: Is it time to bring in a little help?And not just someone to film or edit, but someone who understands how to shape your message, guide your strategy, and elevate the entire production process. That’s where a video production consultant comes…
Business travel is back in full swing, and for digital and video marketing professionals, every trip is an opportunity—not just to meet clients or attend conferences but to create, connect, and grow. But let’s be real: staying productive on the road isn’t easy. You need a game plan to make your travel work for you…
In an era where social media algorithms dictate visibility, many journalists and business leaders are making a strategic pivot—embracing Substack as a direct line to their audience. This shift isn’t just for reporters looking to escape network constraints; it’s a golden opportunity for entrepreneurs, business owners, and content creators who want to build authority, engage…
You’re putting in the effort to create one video per month—let’s make sure it lands! Your audience isn’t just looking for content; they want something that speaks to them, something that keeps them coming back. And let me tell you, great videos don’t just “happen.” They’re the result of careful planning, engaging storytelling, and the…
Let’s be real—not everyone loves being in front of the camera. If the thought of hitting record makes you want to run in the opposite direction, you’re not alone. The good news? You don’t have to be on camera to succeed in video marketing. In fact, businesses that use a mix of on-camera and off-camera…
Your website isn’t just a digital storefront—it’s the foundation of your thought leadership and video marketing strategy. In today’s business landscape, your audience expects a seamless experience that reflects your expertise and credibility. If your website isn’t optimized, it can undercut your authority, drive potential clients away, and weaken the impact of your video marketing…
Business collaborations can be a game-changer for any business and entering a business partnership can be a transformative step, but it’s one that requires careful thought and strategic planning. In industries like digital marketing and video marketing, where collaboration and creativity thrive, the right partner can amplify your strengths, expand your reach, and accelerate growth….
If you’re like many businesses, you’re investing in video marketing because you’ve heard it’s an excellent cost effective way to engage your audience, drive traffic, and increase sales. But here’s the big question—how do you know if your video marketing efforts are truly paying off? Sure, views, likes, and shares are exciting, but they don’t…
You’ve planned, recorded, and now it’s time to bring your video to life. But here’s the thing—editing is where the magic happens. A polished, engaging video isn’t about flashy effects or over-the-top transitions. It’s about keeping your audience engaged and ensuring your message is clear, professional, and compelling. As a television producer and video marketing…
Imagine sitting at home, watching a gourmet chef prepare a delicate chocolate soufflé on your TV screen—and being able to taste it. It sounds like something straight out of Willy Wonka & the Chocolate Factory, right? In the 1971 film starring Gene Wilder, viewers were enchanted by the idea of lickable wallpaper that tasted like…
Video marketing isn’t just a trend—it’s a business necessity. According to a 2023 report by Wyzowl, 91% of businesses use video as a marketing tool, and 89% of video marketers say video gives them a good return on investment (ROI) (Wyzowl, 2023). You know video is important. But the real question is: Should you DIY…
So, you want to start using video for your business, but you’re stuck on the first step. Maybe you have a few keywords jotted down, a rough idea of what you want to say, or just know that video is the way forward—but how do you actually begin? The good news? You don’t need to…
So, you’re ready to take the leap into digital marketing? Welcome aboard! Whether you’re a small or mid-level business owner or part of a dynamic marketing team, embarking on this journey can feel daunting—but I’m here to guide you step-by-step through the initial process. Video has become a large part of the digital marketing strategy,…
Live video is a powerhouse strategy for small businesses aiming to capture real-time engagement and build lasting connections. In this post, we explore how live-streaming can transform your marketing approach, secure your valuable content amid Meta’s recent policy changes on Facebook Live storage, and why diversifying your platforms—especially with a robust YouTube presence—is more critical…
Securing timely payments is essential to maintaining a sustainable business in the world of business, including digital marketing, video production, and creative services. Yet, every entrepreneur has likely encountered a client who suddenly stops responding—whether it’s about pending deliverables, approvals, or, worst of all, overdue invoices. When a client goes radio silent, you’re left wondering:…
Staying organized is a cornerstone of success in modern business. Time is not just money; it’s the foundation of effective leadership, creativity, and long-term growth. Whether you’re leading a team, building your brand, or managing client relationships, every minute counts. Maintaining efficiency and focus is even more critical for those leveraging thought leadership and video…
In the digital-first world, entrepreneurs need to adopt innovative strategies to stand out. Skills honed in the fast-paced world of TV production are increasingly valuable in the realm of thought leadership and video marketing, where storytelling, audience engagement, and timely execution are key. Deborah Mitchell, founder of Deborah Mitchell Media & Associates (DMMA), highlights how…
Imagine waking up tomorrow to find that your favorite social media platforms have disappeared. No Facebook, Instagram, LinkedIn, or TikTok to share updates, connect with your audience, or promote your business. This scenario might seem far-fetched, but recent events, such as the potential bans on TikTok in various regions due to data privacy concerns and…
In today’s fast-paced digital world, video marketing is no longer a luxury — it’s a necessity. Entrepreneurs and small business owners looking to elevate their brands, attract new clients, and establish authority in their industries must harness the power of video. On Monday, January 27, 2025, from 12:00 PM to 1:30 PM, join Emmy-nominated TV…
In the dynamic landscape of 2025, video marketing is undergoing a revolution. Single-platform reliance is a relic of the past, replaced by the omnichannel paradigm—a strategic approach that prioritizes engaging audiences across multiple digital touchpoints. For business executives and thought leaders, this evolution presents an unprecedented opportunity to amplify influence, strengthen credibility, and drive measurable…
While podcasts can be a fantastic platform to establish thought leadership, expand your brand’s reach, and connect with engaged audiences, not all invitations are as genuine as they seem. Let’s explore how to protect yourself and make informed decisions when selecting podcast opportunities. The Rise of Fake Podcast Schemes Podcasts are powerful tools for entrepreneurs…
When I first stepped into the role of caregiver, I never imagined how deeply it would shape every aspect of my life—my relationships, emotional well-being, and the way I approach running my business. My mother, Rita, who is now 95, has been my anchor and my inspiration. Her care has been my full-time responsibility since…
For business owners wondering how to create video content that resonates and spreads, Patti LaBelle’s sweet potato pies offer a wealth of inspiration. In 2015, a single YouTube video turned Patti LaBelle’s Sweet Potato Pies into a viral sensation. James Wright Chanel’s heartfelt and hilarious review catapulted the pies into fame, resulting in Walmart stores…
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