In 2025 Unleash Your Brand’s Potential with Video Marketing: Join Our Free Virtual Workshop
In today’s fast-paced digital world, video marketing is no longer a luxury — it’s a necessity. Entrepreneurs and small business owners looking to elevate their brands, attract new clients, and establish authority in their industries must harness the power of video. On Monday, January 27, 2025, from 12:00 PM to 1:30 PM, join Emmy-nominated TV Producer and Video Marketing Strategist Deborah Mitchell for a transformative online workshop titled “Plan, Engage, Execute: A Video Marketing Strategy for Entrepreneurs.” This free session, hosted by the New York Public Library’s Business Center, is your gateway to building a compelling video strategy that drives results.
Why Video Marketing?
The psychology behind video storytelling is simple: stories connect with people. They resonate emotionally, create trust, and inspire action. Research shows that videos drive three times more engagement than text-only posts, making them a vital tool for building visibility, credibility, and customer loyalty.
During the workshop, Deborah will dive into the art and science of video marketing, explaining:
- Why stories captivate audiences: Explore the psychology behind storytelling and its power to humanize your brand.
- The tangible benefits of video: Learn how videos enhance visibility, build trust, and increase engagement.
- Real-world success stories: Gain inspiration from case studies featuring entrepreneurs and thought leaders who have leveraged video to transform their businesses.
Workshop Highlights: What You’ll Learn
The workshop will be divided into three actionable segments, ensuring you leave with the tools and knowledge to kickstart your video marketing journey confidently:
Plan Your Video Strategy Like a Pro
Planning is the foundation of any successful video campaign. Deborah will guide you through:
- Identifying Your Goals: Whether you aim to build your personal brand, boost revenue, or attract media opportunities, having a clear objective shapes your content.
- Understanding Your Audience: Learn how to craft videos that resonate with your target demographic by addressing their pain points and aspirations.
- Streamlining the Creative Process: Discover tools like the BIGVU teleprompter app to simplify scripting and improve on-camera delivery.
Engage Your Audience with Authentic Content
Video is about more than aesthetics; it’s about connecting with your audience. This segment covers:
- The Basics of Storytelling: Tips for crafting authentic, emotionally resonant stories.
- On-Camera Confidence: Practical advice to overcome fear and present with charisma.
- Engagement Tactics: Leverage polls, quizzes, and live Q&A sessions to make your videos interactive and memorable.
Execute and Optimize for Success
Execution is where strategy meets action. Deborah will share her expertise on:
- Video Production Essentials: Learn how to create professional-quality videos on a budget using smartphones, affordable lighting, and simple editing tools.
- Platform-Specific Tips: Optimize LinkedIn, Instagram, and YouTube videos to maximize reach and impact.
- Consistency is Key: Develop a content calendar to maintain a steady flow of authentic, high-quality videos.
Hands-On Guidance for Beginners and Beyond
This workshop is designed to accommodate all skill levels. Whether you’re a video marketing novice or looking to refine your approach, Deborah’s insights will be invaluable. Attendees will receive actionable tips, including:
- Budget-Friendly Equipment Recommendations: From using your smartphone to selecting the right lighting and audio tools, get practical advice for creating polished videos without breaking the bank.
- Editing on a Budget: Discover user-friendly editing tools like CapCut, iMovie, and DaVinci Resolve to enhance your videos with text overlays, transitions, and royalty-free music.
- Leveraging LinkedIn Short-Form Video Trends: Learn how to create impactful, concise videos that stand out in LinkedIn’s new short-form video feed.
Special Offers and Resources
As part of the workshop, participants will gain access to exclusive resources, including:
- A free back-office audit checklist to streamline your video production process.
- Discounts on the BIGVU teleprompter app, an essential tool for crafting professional scripts and boosting on-camera confidence.
- The chance to ask Deborah your burning video marketing questions during a live Q&A session.
Why Attend This Workshop?
Deborah Mitchell brings over two decades of experience in television production and video marketing. Her proven methods have helped countless professionals amplify their brands, secure media opportunities, and connect with their audiences. By attending this workshop, you’ll gain insights from an industry leader who understands entrepreneurs’ challenges and opportunities in today’s competitive landscape.
Reserve Your Spot Today!
Don’t miss this opportunity to elevate your business with video marketing. Whether you’re looking to create your first video or refine your existing strategy, this workshop offers actionable guidance tailored to your needs.
Date: Monday, January 27, 2025
Time: 12:00 PM – 1:30 PM EST
Location: Online (via NYPL Business Center)
Cost: Free
Reserve your spot by visiting the New York Public Library’s event page. Space is limited, so secure your spot today!
Transform how you connect with your audience, build trust, and grow your business. See you on January 27th — let’s make 2025 your year for video marketing success!
