If you’ve ever dreamed of seeing your message broadcast on television—or even just standing out online—you’re not alone. These days, it’s not enough to show up on video. You have to show up with a story and content that matters. As a former network TV producer, let me let you in on a little secret:…
Let’s cut to the chase: if your video doesn’t hook someone in the first few seconds, you’ve lost them. That’s not just true for TV—it’s true for your social media videos, LinkedIn content, digital segments, and even your video pitches. In a crowded digital space where attention spans are short and competition is high, developing…
Here’s the truth: if you want to land media opportunities today, you don’t wait for a producer to come knocking—you show them why they need to call you. How? With a strong video content marketing strategy that positions you for media success. Gone are the days when a polished headshot and a glowing bio were…
If you’re creating videos to support your business or brand, you’ve probably asked yourself: Is it time to bring in a little help?And not just someone to film or edit, but someone who understands how to shape your message, guide your strategy, and elevate the entire production process. That’s where a video production consultant comes…
In an era where social media algorithms dictate visibility, many journalists and business leaders are making a strategic pivot—embracing Substack as a direct line to their audience. This shift isn’t just for reporters looking to escape network constraints; it’s a golden opportunity for entrepreneurs, business owners, and content creators who want to build authority, engage…
You’re putting in the effort to create one video per month—let’s make sure it lands! Your audience isn’t just looking for content; they want something that speaks to them, something that keeps them coming back. And let me tell you, great videos don’t just “happen.” They’re the result of careful planning, engaging storytelling, and the…
Let’s be real—not everyone loves being in front of the camera. If the thought of hitting record makes you want to run in the opposite direction, you’re not alone. The good news? You don’t have to be on camera to succeed in video marketing. In fact, businesses that use a mix of on-camera and off-camera…
If you’re like many businesses, you’re investing in video marketing because you’ve heard it’s an excellent cost effective way to engage your audience, drive traffic, and increase sales. But here’s the big question—how do you know if your video marketing efforts are truly paying off? Sure, views, likes, and shares are exciting, but they don’t…
You’ve planned, recorded, and now it’s time to bring your video to life. But here’s the thing—editing is where the magic happens. A polished, engaging video isn’t about flashy effects or over-the-top transitions. It’s about keeping your audience engaged and ensuring your message is clear, professional, and compelling. As a television producer and video marketing…
Imagine sitting at home, watching a gourmet chef prepare a delicate chocolate soufflé on your TV screen—and being able to taste it. It sounds like something straight out of Willy Wonka & the Chocolate Factory, right? In the 1971 film starring Gene Wilder, viewers were enchanted by the idea of lickable wallpaper that tasted like…
Video marketing isn’t just a trend—it’s a business necessity. According to a 2023 report by Wyzowl, 91% of businesses use video as a marketing tool, and 89% of video marketers say video gives them a good return on investment (ROI) (Wyzowl, 2023). You know video is important. But the real question is: Should you DIY…
So, you want to start using video for your business, but you’re stuck on the first step. Maybe you have a few keywords jotted down, a rough idea of what you want to say, or just know that video is the way forward—but how do you actually begin? The good news? You don’t need to…
So, you’re ready to take the leap into digital marketing? Welcome aboard! Whether you’re a small or mid-level business owner or part of a dynamic marketing team, embarking on this journey can feel daunting—but I’m here to guide you step-by-step through the initial process. Video has become a large part of the digital marketing strategy,…
In the digital-first world, entrepreneurs need to adopt innovative strategies to stand out. Skills honed in the fast-paced world of TV production are increasingly valuable in the realm of thought leadership and video marketing, where storytelling, audience engagement, and timely execution are key. Deborah Mitchell, founder of Deborah Mitchell Media & Associates (DMMA), highlights how…
Imagine waking up tomorrow to find that your favorite social media platforms have disappeared. No Facebook, Instagram, LinkedIn, or TikTok to share updates, connect with your audience, or promote your business. This scenario might seem far-fetched, but recent events, such as the potential bans on TikTok in various regions due to data privacy concerns and…
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