You’re putting in the effort to create one video per month—let’s make sure it lands! Your audience isn’t just looking for content; they want something that speaks to them, something that keeps them coming back. And let me tell you, great videos don’t just “happen.” They’re the result of careful planning, engaging storytelling, and the…
Let’s be real—not everyone loves being in front of the camera. If the thought of hitting record makes you want to run in the opposite direction, you’re not alone. The good news? You don’t have to be on camera to succeed in video marketing. In fact, businesses that use a mix of on-camera and off-camera…
If you’re like many businesses, you’re investing in video marketing because you’ve heard it’s an excellent cost effective way to engage your audience, drive traffic, and increase sales. But here’s the big question—how do you know if your video marketing efforts are truly paying off? Sure, views, likes, and shares are exciting, but they don’t…
You’ve planned, recorded, and now it’s time to bring your video to life. But here’s the thing—editing is where the magic happens. A polished, engaging video isn’t about flashy effects or over-the-top transitions. It’s about keeping your audience engaged and ensuring your message is clear, professional, and compelling. As a television producer and video marketing…
Imagine sitting at home, watching a gourmet chef prepare a delicate chocolate soufflé on your TV screen—and being able to taste it. It sounds like something straight out of Willy Wonka & the Chocolate Factory, right? In the 1971 film starring Gene Wilder, viewers were enchanted by the idea of lickable wallpaper that tasted like…
Video marketing isn’t just a trend—it’s a business necessity. According to a 2023 report by Wyzowl, 91% of businesses use video as a marketing tool, and 89% of video marketers say video gives them a good return on investment (ROI) (Wyzowl, 2023). You know video is important. But the real question is: Should you DIY…
So, you want to start using video for your business, but you’re stuck on the first step. Maybe you have a few keywords jotted down, a rough idea of what you want to say, or just know that video is the way forward—but how do you actually begin? The good news? You don’t need to…
So, you’re ready to take the leap into digital marketing? Welcome aboard! Whether you’re a small or mid-level business owner or part of a dynamic marketing team, embarking on this journey can feel daunting—but I’m here to guide you step-by-step through the initial process. Video has become a large part of the digital marketing strategy,…
In the digital-first world, entrepreneurs need to adopt innovative strategies to stand out. Skills honed in the fast-paced world of TV production are increasingly valuable in the realm of thought leadership and video marketing, where storytelling, audience engagement, and timely execution are key. Deborah Mitchell, founder of Deborah Mitchell Media & Associates (DMMA), highlights how…
Imagine waking up tomorrow to find that your favorite social media platforms have disappeared. No Facebook, Instagram, LinkedIn, or TikTok to share updates, connect with your audience, or promote your business. This scenario might seem far-fetched, but recent events, such as the potential bans on TikTok in various regions due to data privacy concerns and…
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