Monthly Videos, Major Impact: The Strategy Behind Truly Engaging Content

Monthly Videos, Major Impact: The Strategy Behind Truly Engaging Content

You’re putting in the effort to create one video per month—let’s make sure it lands! Your audience isn’t just looking for content; they want something that speaks to them, something that keeps them coming back. And let me tell you, great videos don’t just “happen.” They’re the result of careful planning, engaging storytelling, and the…

faceless avatars

Faceless Videos: Don’t Be On Camera, Use Voiceovers & Engaging Visuals Instead

Let’s be real—not everyone loves being in front of the camera. If the thought of hitting record makes you want to run in the opposite direction, you’re not alone. The good news? You don’t have to be on camera to succeed in video marketing. In fact, businesses that use a mix of on-camera and off-camera…

Enhancing Engagement: Pro Video Editing Tips & Tools

Enhancing Engagement: Pro Video Editing Tips & Tools

You’ve planned, recorded, and now it’s time to bring your video to life. But here’s the thing—editing is where the magic happens. A polished, engaging video isn’t about flashy effects or over-the-top transitions. It’s about keeping your audience engaged and ensuring your message is clear, professional, and compelling. As a television producer and video marketing…

DIY vs. Professional Video: Which One Actually Saves You Money?

DIY vs. Professional Video: Which One Actually Saves You Money?

Video marketing isn’t just a trend—it’s a business necessity. According to a 2023 report by Wyzowl, 91% of businesses use video as a marketing tool, and 89% of video marketers say video gives them a good return on investment (ROI) (Wyzowl, 2023). You know video is important. But the real question is: Should you DIY…

From Blank Page to Viral Video: The Beginner’s Guide to Storyboarding & Scriptwriting

From Blank Page to Viral Video: The Beginner’s Guide to Storyboarding & Scriptwriting

So, you want to start using video for your business, but you’re stuck on the first step. Maybe you have a few keywords jotted down, a rough idea of what you want to say, or just know that video is the way forward—but how do you actually begin? The good news? You don’t need to…

A Step-by-Step Guide to Getting Started with Digital Marketing

A Step-by-Step Guide to Getting Started with Digital Marketing

So, you’re ready to take the leap into digital marketing? Welcome aboard! Whether you’re a small or mid-level business owner or part of a dynamic marketing team, embarking on this journey can feel daunting—but I’m here to guide you step-by-step through the initial process. Video has become a large part of the digital marketing strategy,…

Live Video: Diversity Your Platforms in a Shifting Social Media Landscape

Live Video: Diversity Your Platforms in a Shifting Social Media Landscape

Live video is a powerhouse strategy for small businesses aiming to capture real-time engagement and build lasting connections. In this post, we explore how live-streaming can transform your marketing approach, secure your valuable content amid Meta’s recent policy changes on Facebook Live storage, and why diversifying your platforms—especially with a robust YouTube presence—is more critical…

Imagine This: Entrepreneurs and TV Producers Are More ALike Than You Think

Imagine This: Entrepreneurs and TV Producers Are More ALike Than You Think

In the digital-first world, entrepreneurs need to adopt innovative strategies to stand out. Skills honed in the fast-paced world of TV production are increasingly valuable in the realm of thought leadership and video marketing, where storytelling, audience engagement, and timely execution are key. Deborah Mitchell, founder of Deborah Mitchell Media & Associates (DMMA), highlights how…

If TikTok or Social Media Disappeared Tomorrow: Securing Your Digital Marketing Future

If TikTok or Social Media Disappeared Tomorrow: Securing Your Digital Marketing Future

Imagine waking up tomorrow to find that your favorite social media platforms have disappeared. No Facebook, Instagram, LinkedIn, or TikTok to share updates, connect with your audience, or promote your business. This scenario might seem far-fetched, but recent events, such as the potential bans on TikTok in various regions due to data privacy concerns and…

In 2025 Unleash Your Brand’s Potential with Video Marketing: Join Our Free Virtual Workshop

In 2025 Unleash Your Brand’s Potential with Video Marketing: Join Our Free Virtual Workshop

In today’s fast-paced digital world, video marketing is no longer a luxury — it’s a necessity. Entrepreneurs and small business owners looking to elevate their brands, attract new clients, and establish authority in their industries must harness the power of video. On Monday, January 27, 2025, from 12:00 PM to 1:30 PM, join Emmy-nominated TV…

Navigating the New Era of Video Marketing: Mastering the Omnichannel Blueprint in 2025

Navigating the New Era of Video Marketing: Mastering the Omnichannel Blueprint in 2025

In the dynamic landscape of 2025, video marketing is undergoing a revolution. Single-platform reliance is a relic of the past, replaced by the omnichannel paradigm—a strategic approach that prioritizes engaging audiences across multiple digital touchpoints. For business executives and thought leaders, this evolution presents an unprecedented opportunity to amplify influence, strengthen credibility, and drive measurable…

sweet potato pie

The Sweet Taste of Viral Success: Walmart Learns A Lesson From A Surprising Video Review

For business owners wondering how to create video content that resonates and spreads, Patti LaBelle’s sweet potato pies offer a wealth of inspiration. In 2015, a single YouTube video turned Patti LaBelle’s Sweet Potato Pies into a viral sensation. James Wright Chanel’s heartfelt and hilarious review catapulted the pies into fame, resulting in Walmart stores…

2024 Video Marketing Toolkit: Top Trends, Tips, and Tools for Every Business Owner

2024 Video Marketing Toolkit: Top Trends, Tips, and Tools for Every Business Owner

As 2024 comes to a close, the video marketing landscape has proven to be more dynamic and essential than ever. Business owners and thought leaders navigating this space have seen firsthand how engaging video content can elevate their brands, forge authentic connections, and drive measurable results. This year, video marketing trends and tools have revolved…

social media engagement

Don’t Just Broadcast—Engage! The Power of Audience Interaction in Live-Streaming

If you want to capture attention and keep your audience coming back for more, your live streams need to be more than one-sided presentations. They need to be interactive, engaging, and—most importantly—a two-way conversation. As someone who’s spent years behind the camera and in front of it, I’ve learned that the most successful broadcasts invite…

Using Netflix’s New ‘Moments’ Feature Concept: Elevate Your Video Strategy for Business Success

Using Netflix’s New ‘Moments’ Feature Concept: Elevate Your Video Strategy for Business Success

Do you have or use the new Netflix Moments feature? Brands face the challenge of capturing attention in a saturated market where every second counts. Enter Netflix’s innovative ‘Moments’ feature, a game-changer for businesses aiming to enhance their video strategy. This feature allows users to clip and share short segments of their favorite shows directly…

Using Unique Video to Elevate Your Brand: Lessons from the 2024 Election

Using Unique Video to Elevate Your Brand: Lessons from the 2024 Election

The 2024 election is more than just a political spectacle—it’s a masterclass in video marketing. Whether you’re a business owner, marketer, or entrepreneur, there are invaluable lessons to learn from the innovative use of video content by political campaigns. As candidates compete for the public’s attention, they’re tapping into video storytelling to engage, inspire, and…

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